The World of the Train app for iPhone and iPad

bpost adds an extra dimension to the postage stamp (http://www.bpost.be/train/ar_marker.jpg) with a sheetlet that makes use of augmented reality. This free app activates the augmented reality technology in the stamp sheetlet “The World of the Train”. With augmented reality technology you can insert a computerised image in 2D or 3D into an object in the real world in real time.

For the first time ever, a Belgian stamp sheetlet opens a window onto augmented reality. You have the opportunity to travel through an imaginary 3D world and even interact with a selection of specially designed 3D objects.

The augmented reality of The World of the Train sheetlet is an invitation to go on an imaginative interactive journey through the world as seen by graphic designer François Schuiten.

Quick start guide: How to open the magic window in The World of the Train sheetlet

After downloading the special app that recognises images with augmented reality capabilities to your smartphone or tablet, point the camera lens at the sheetlet to enter an imaginary 3D world.

Where can I buy de sheetlet ?
- from www.bpost.be/eshop
- the Philaboutiques
at Brussels : De Brouckère, Bd Anspach 1 – 1000 Bruxelles
at Mechelen : Egide Walschaertsstraat, 1b – 2800 Mechelen
- Via our Stamps & Philately Contact Center :
Tel 02/278 50 70 - Fax 02/276 51 00 - email : philately@bpost.be